What exactly is search engine optimisation


SEO is on everyone’s lips, but what does the abbreviation mean, what does it stand for and what is meant by that? What are the goals of search engine
optimization and what measures can be taken to achieve them? And what is the difference between SEO and SEM? This article is intended to shed some light
on the subject in a comprehensible way and to offer newcomers to the subject first orientation.
SEO is an abbreviation and stands for the English term “Search Engine Optimization”, which in the UK means nothing other than search engine optimization.
By definition, this means all measures that lead to a website in the organic, that is unpaid search results of search engines to relevant search terms as far as
Once you reflect your own search behavior on Google, Bing, and Co., you’ll be able to quickly answer the question of why it’s important to be as high up in
search results as possible. As a rule, after a search engine survey, we click on one of the first three to six results. Since the top entries are paid ads, in fact only
the top placements get many clicks. Websites that are not on the first page of the search results are barely visited by search engines. Or when did you last look
at the results on the following pages?
Objectives of seo service london
The better a web page ranks under a search term, the better its visibility, the higher the clickthrough rate, the more visitors can be recorded and, ideally, the
greater the sales. Ultimately, nothing else is about optimizing sales or at least raising awareness. In order not to sink in the pool of billions of websites and to be
noticed at all, one makes use of the search engine optimization.
The fact that we are already satisfied with the first search results is due to the algorithms of the search engines. Based on a variety of different criteria, the
algorithm determines the placement of each web page included in the index of the search engine. Google’s algorithm has become so sophisticated that based on
our query, but also on our past search behavior and our geographic location, it presents search results in descending order of relevance that best meets our needs
for information or entertainment in nearly 100 percent of all cases.
If you want to improve your position in the search results, you first have to know the criteria that the algorithm uses for its calculations. Given the market share
of Google, which currently stands at about 95 percent, one concentrates in the context of seo in London above all on the criteria of the American giant. And
these are, as we know today, at least 200 different, but also change regularly.
seo service Uk is more than Google and more than ranking
Search Engine Optimization (SEO)still, especially in the context of Google is the language, the term is not generally held without reason. In addition to the
search engines that search the entire World Wide Web, there are also specialized search engines. One of them is A9, better known as Amazon. Many targeted
product searches are no longer made on Google, but directly at the mail order company. And just like with Google, a complicated algorithm determines which
TV is at the top. The Amazon example shows even more clearly how close the position in the search results is directly related to sales. And the example makes
clear how far the field of search engine optimization really goes. Even within Google, it can be optimized for different services.